Privacy & Cookie Policy
Effective Date: 1st May 2025
Last Updated: 28th May 2025
1. Introduction
Welcome to Wharf Speed. We are a luxury car showroom offering high-performance vehicles for sale, both from our own collection and on consignment for our valued clients. Protecting your personal information and respecting your privacy is a priority for us.
This Privacy & Cookie Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services in person or online.
2. Information We Collect
We collect both personal and non-personal data in order to provide you with exceptional service.
a. Information You Provide to Us
- Full name
- Email address
- Phone number
- Address (for invoicing or vehicle delivery purposes)
- Identification documents (for compliance and ownership verification)
- Vehicle ownership documentation
- Payment details (processed via secure third-party platforms)
b. Information We Collect Automatically
When you visit our website, we may collect:
- IP address
- Browser type
- Device type
- Pages visited and time spent
- Referral source
- Cookies and usage data
3. How We Use Your Information
We use your data to:
- Facilitate the purchase and sale of vehicles
- Verify your identity and ownership
- Communicate with you regarding your inquiry or transaction
- Process payments and invoices
- Improve website performance and user experience
- Comply with legal and regulatory obligations
- Market our products and services with your consent
4. Sharing Your Information
We do not sell your personal information. However, we may share your data with trusted third parties, including:
- Payment processors
- Legal or regulatory authorities (as required by law)
- Vehicle logistics partners (for delivery)
- Advertising and analytics partners (aggregated, non-personal data)
5. Data Retention
We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. You can request the deletion of your data at any time, subject to our legal obligations.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Correct any inaccuracies
- Withdraw consent where applicable
- Request deletion of your data
- Object to certain types of data processing
To exercise your rights, contact us at: [insert contact email]
7. Cookies Policy
We use cookies to personalize content, analyze traffic, and enhance user experience.
a. What Are Cookies?
Cookies are small data files stored on your device by your browser. They help us understand how you use our website and allow us to improve functionality.
b. Types of Cookies We Use
- Essential Cookies – Required for website functionality
- Analytics Cookies – Help us understand how visitors use the site
- Marketing Cookies – Used for targeted advertising (only with your consent)
c. Managing Cookies
You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Note that some features of our website may not function properly if cookies are disabled.
8. Security Measures
We take reasonable steps to protect your information using secure servers, encrypted communication (SSL), and restricted access. However, no method of transmission over the internet is 100% secure.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.
10. Policy Updates
We may update this Privacy & Cookie Policy occasionally to reflect changes in our practices or legal requirements. The latest version will always be available on our website.
11. Contact Us
For any questions or concerns about this policy or your personal data, please contact:
Wharf Speed Ltd
Wharf Industrial Estate, Wharf Street, Warrington.
info@wharf-speed.com
01925 000000